I had a look at the UK "Amazon Renewed" section, is this the program that is partnered with Ingram Micro? Curous, does Amazon purchase, list and stock the devices themselves or they are providing the platform plus value-added services on the logistics and operation (from Ingram) to sellers? The partnership between Ingram and Amazon makes a lot of sense, a lot of synergies the two share.
I don't have any specific local insights on UK market and channel splits, but I think your estimate and others listed (CCS & CMA) is a good effort and seems reasonable. Generally speaking, tracking the distribution flow from sell-in, sell-thru and sell-out is very messy and difficult, this is especially true for online marketplace channels like Amazon where there are offline retailers also present. In Southeast Asia, the smartphone vendors pour a lot of resources into gaining this visibility and but still struggle for various reasons.
Hi Sheng, many thanks for the feedback, this one is a bit art and science! Although I'm pretty confident the data supplied to the CMA would be comprehensive and accurate, hence the key redactions. Less so for my art/science interpretations ;-)
Regarding Amazon Renewed: I don't believe there is a tie up with Ingram specifically for this programme. I understand the Renewed programme is open to any seller meeting specific quality criteria. The Ingram partnership I refer to in the article is the trade-in offer that you can find here: https://www.amazon-tradein.com/
Thanks for sharing the insights and figures.
I had a look at the UK "Amazon Renewed" section, is this the program that is partnered with Ingram Micro? Curous, does Amazon purchase, list and stock the devices themselves or they are providing the platform plus value-added services on the logistics and operation (from Ingram) to sellers? The partnership between Ingram and Amazon makes a lot of sense, a lot of synergies the two share.
I don't have any specific local insights on UK market and channel splits, but I think your estimate and others listed (CCS & CMA) is a good effort and seems reasonable. Generally speaking, tracking the distribution flow from sell-in, sell-thru and sell-out is very messy and difficult, this is especially true for online marketplace channels like Amazon where there are offline retailers also present. In Southeast Asia, the smartphone vendors pour a lot of resources into gaining this visibility and but still struggle for various reasons.
Hi Sheng, many thanks for the feedback, this one is a bit art and science! Although I'm pretty confident the data supplied to the CMA would be comprehensive and accurate, hence the key redactions. Less so for my art/science interpretations ;-)
Regarding Amazon Renewed: I don't believe there is a tie up with Ingram specifically for this programme. I understand the Renewed programme is open to any seller meeting specific quality criteria. The Ingram partnership I refer to in the article is the trade-in offer that you can find here: https://www.amazon-tradein.com/